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Route 66 caught international attention in 1928 with its first major promotional event. Famously known as the Bunion Derby, this foot race across the United States drew athletes from around the world and captivated newspaper and radio audiences for months. Racers endured harsh weather, injuries, hardships, and fatigue in a bid to come out on top and make it home with some prize money. The Bunion Derby only occurred twice at the very beginning of the Mother Road, but it helped launch its notoriety across the nation and the world.