Peter Herschend is the co-founder of Herschend Entertainment Corporation (formerly Silver Dollar City, Inc). The Herschend family business started in Southwest Missouri with a hole in the ground called Marvel Cave. To give cave visitors more to do, Peter and his brother Jack built an old Ozarks Village named Silver Dollar City - now USA TODAY'S and Tripadvisor's number one theme park in America. Today, Herschend Enterprises is the nation's largest family-owned entertainment company.
Herschend discussed his life's journey with Senator Roy Blunt, president of the State Historical Society of Missouri Board of Trustees. This conversation was part of the annual My Missouri Lecture series held at the Center for Missouri Studies in Columbia.
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